Reyna’s inspiration with design began in Mexico City through the observation of vivid colors in everyday art and culture. She remembers seeing her family creating magic from nothing–whether it was her abuelita sewing dresses for her dolls, her mother making sock dolls, or her father making piñatas for fiestas. It was then that she knew creativity was special. She grew up in a small but humble rural town known as Parlier, California. She is proud of the places she has been and the places she will go.
Reyna has a passion for all things visual and creating unique experiences through storytelling. She has a B.A in Family and Consumer Sciences from Fresno State where she learned about consumer behavior and how it directly connects to visual storytelling with strategy. Her background includes business and fashion journalism and has written for publications like Latina Magazine, Brit + Co, and McClatchy publications. Her exposure to production came when she spent time inside the beauty and fashion departments at Seventeen and Latina magazines in New York City. She’s also worked as a commercial content producer for B2B businesses. Her diverse background allows her to see a creative project from different angles and approach it strategically.
Her favorite song to play while working and doesn’t mind on repeat is Lamento Boliviano by Enanitos Verdes.